Cricket Bat Labels & Stickers
Brand graphics and sponsorship labels for cricket bat manufacturers, custom bat makers and sponsored players — the same ultra-durable PVC construction used for flight case labels, applied to the most demanding surface in sporting goods.
A cricket bat face and back take enormous punishment — ball strikes at speed, ground contact, dressing-room knocks and exposure to UV and moisture through a long season. Only PVC construction labels survive the full playing life of a professional bat.
Why Cricket Bat Labels Need PVC Construction
The back face of a cricket bat is the primary branding surface — it carries the manufacturer's name, model designation, edition graphics, sponsor logos and player editions. It is also the first surface the willow hits the ground on a dive, the first surface another bat knocks against in the bag, and a surface in constant contact with cricket kit bags, pockets and the ground.
A paper label, a standard vinyl sticker or a heat transfer applied to a bat face will show damage within the first match. The print abrades against the willow fibres, the edges catch and peel, and UV exposure fades the colours by the end of the season. The major cricket bat manufacturers have used PVC construction labels since the 1990s because they outlast every other option — a PVC label on a bat that has been used for a full club season looks the same as when it was applied.
The construction is identical to our flight case label range: your artwork is reverse-printed onto the underside of a 450 micron gloss PVC sheet, then a high-performance permanent adhesive is applied to the reverse. The result is a label where the printed surface is permanently protected by the clear PVC outer layer — it cannot be scratched, faded or peeled without destroying the entire label construction.
- Reverse-printed onto 450 mic gloss PVC — print fully shielded, never exposed
- UV-stable inks — colours remain vivid after seasons of outdoor play
- Hi-tack permanent adhesive — bonds to willow without oil contamination
- Impact-resistant PVC construction withstands ball strike, ground contact and bat clashes
- Custom shapes: back face oval, full face wrap, sticker sheet sets
- Self-adhesive — no heat, no press, applied by hand in seconds
- Minimum order 25 labels; mixed designs from 25 pieces each
- 5-year non-fade guarantee on all labels
Label Positions on a Cricket Bat
Back face — full
The primary branding area. Standard label covers the upper third to half of the back face, incorporating manufacturer logo, model name and edition graphics. Typical size 120–150 mm × 70–90 mm.
Back face — lower
A secondary label below the sweet spot carrying sponsor logo, bat weight, bat grade or limited edition identifier.
Bat face (front)
The toe of the face or a small logo label above the sweet spot. Must not interfere with the playing surface. Typically smaller — 40–80 mm in the longest dimension.
Sticker sets
Multiple labels on one sheet — back face, spine label, face label and toe label all on one sheet. Reduces handling cost and ensures alignment when applying to a bat range.
Who Orders Cricket Bat Labels?
- Cricket bat manufacturers — OEM production runs
- Custom bat builders — small-batch branded bats
- County and club cricket teams — co-branded player bats
- Cricket academies — training kit identification
- Bat repair and restoration specialists — replacement graphics
- Retailers — own-label bat ranges