My Wee Friend

“My wee Friend” is a potty training company and when they needed stickers, which changed from blank to a smiley face as the child used the potty, they came to Adcal Labels.

All of Adcal Labels skills and resources were put to the test on this one. The label had to have very strong adhesive to withstand the regular washing. The ink had to immediately change from blank to the smiley face when the warm liquid touched it, and back again as it cooled. There was also a request for a wide range of styles and colours to appeal to all types of children.

Julie Morris is the MD of “My wee Friend”

Adcal Labels’ technical advice on type of paper, inks and adhesive was invaluable. Our scheduling has been demanding, but Adcal Labels have responded brilliantly, accommodating changes and handling any issues with efficiency and good humour. I would strongly recommend Adcal Labels to any business requiring quality and innovative labels.